The practice of city branding is being adopted by increasing numbers of city authorities around the world and it is having a direct impact on public and private sector practice the author captures this emerging phenomenon in a way that blends a solid theoretical and conceptual underpinning together with relevant real life cases. The city branding phenomenon is captured in city branding theory and cases palgrave macmillan 2010 through a blend of solid theoretical and conceptual underpinning together with relevant real life cases edited by dr keith dinnie there are contributions from several international place branding experts. City branding in contrast the creative class may be viewed as one of the several prerequisites in city branding book review city branding theory and cases keith dinnie ed palgrave macmillan basingstoke hardback 239pp gbp 2600 3200 isbn 978 0230241855 place branding and public diplomacy 2011 7 218 222 doi 101057 pb
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