Achetez et telechargez ebook summary of blue ocean strategy by w chan kim and renee a mauborgne includes analysis english edition boutique kindle entrepreneurship amazonfr. Blue ocean strategy summary chapter 1 what are blue oceans much of business strategy in the past few decades has focused on competition including michael porters five forces and swot analysis in these red oceans market structures are known and companies try to outperform rivals to grab share of existing demand. Summary of blue ocean strategy by w chan kim and renee a mauborgne by instaread is an in depth analysis of a book that focuses on how to create new value for consumers rather than focusing on the competition in an age when consumers not companies determine the direction of markets it has valuable insights into whats needed to be successful in todays world where companies must . A true masterpiece written by w chan kim and renee mauborgne blue ocean strategy summary is empowered to impart new ideas on traditional and older business industries the central part is not the only interesting section of the book even the appendices are more than capable of grabbing readers attention with first class high quality examples about lots of different product categories . W chan kim 2004 renee mauborgne rather than competing within the confines of the existing industry or trying to steal customers from rivals bloody or red ocean strategy in the hbr of october 2004 w chan kim and renee mauborgne suggest blue ocean strategy developing uncontested market space that makes the competition irrelevant
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